This article provides an overview of intellectual property (IP) and its importance in business. It covers the types of IP rights such as patents, copyrights, and trademarks, as well as approaches for protecting IP assets including IP audits and non-disclosure agreements. The article also discusses the registration process for patents and trademarks, the enforcement of IP rights, and the role of IP in business strategy. Overall, it emphasizes the value of effective IP protection in fostering innovation, building brand identity, and driving business success.
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